Real estate marketing toolkit1/23/2024 ![]() Use a high-quality 3D camera to create immersive tours, and consider showing your expertise by adding clickable points of interest to highlight unique features or recent upgrades. In a recent Zillow survey, 79% of respondents said they would utilize virtual floorplans and 3D tours in their home shopping and touring process*. Virtual tours allow potential buyers to explore properties from wherever they are, making them invaluable real estate marketing materials in today’s digital age. Keep your marketing out of the recycling bin by adding some fun and value while hinting at your neighborhood knowledge with a tear-off coupon for a local business you’re friendly with or an invite to a nearby event.Īs younger, more remote-friendly generations begin to make up an increasing share of home purchases, embracing technology will give savvy agents an advantage in connecting with them. Catchy headlines, unique color schemes, and high-resolution images are all key to playing in this space. Always include a clear call-to-action, guiding recipients to ways they can contact you to explore the listing, learn the value of their home, or explore more of your website and listings.ĭoor hangers are another excellent way to target specific neighborhoods and catch the eye of potential clients at their home. Your goal is twofold: attract buyers considering a new home, and encourage local homeowners to explore the idea of selling with you. Use oversized cards to stand out, and employ engaging imagery of the listing and any properties you’ve sold nearby. Because you’ve shown up in someone’s physical mailbox, having hyper-local targeting and content is key to grabbing attention and staying out of the junk mail pile. When done right, direct mail postcards provide a personal touch often missing from digital communications, and they are an awesome way to connect with people in the area nearby your listing. Wish your listing marketing could just make itself? MoxiImpress automates creation of listing flyers, websites, brochures, postcards and more, so you’re ready to market your listings faster than ever. Bonus points if they feature a home that is similar to your potential client’s! Be sure to bring past brochures you’re proud of to every listing appointment. If you’re creating print versions, opt for high-quality paper or unique folding designs to further enhance their appeal.įor sellers, a brochure or flyer is a preview of the quality they can expect when you market their home. Share your knowledge about the home and community, incorporating high-quality images and carefully crafted narrative details. This essential real estate marketing material lets you tell a story that the big aggregator sites can’t. Your brochures and flyers are often the first in-depth look potential buyers get of a property, and they are one of the best ways to sell the lifestyle the property offers. And, finally, make sure you invest in a strong, personal About Me/About Us page that connects with site visitors and shares your unique story in real estate. Display high-quality images of your listings and make sure it is optimized for action - your contact information should be easy to find anywhere on the page, and getting in touch with you should be the most prominent call-to-action. You’ve got to nail the basics, like ensuring it’s mobile-friendly, easy to navigate, and contains pathways to resources for interested buyers who want to dive deeper. In today’s digital world, a user-friendly, professional web presence for your brand and listings is non-negotiable. How can you make sure your marketing reflects you and doesn’t just blend in with the crowd? Here’s a rundown of 13 impactful types of real estate marketing materials every agent should be fluent in, as well as how you can make them your own and use them to sell more homes. In today’s increasingly digital and remote world, marketing materials are your storefront.īut if you’ve looked in your mailbox, inbox, or on social media, you’ll know the real estate industry is awash in marketing materials, many of them generic and ineffective. Marketing materials are not just a reflection of the properties you’re selling, but also of your brand, professionalism, and personality. Having a robust suite of marketing tools can be the decisive factor in securing that next sale or winning over a new buyer client. Providing great client service will help you win repeat & referral business, but let’s face it – you just can’t ignore the importance of marketing when it comes to growing a sustainable real estate business. The 13 real estate marketing materials every agent should master
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |